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Vintage 1940, Drink Pepsi Tin Sign, Keystone Cops, Trade Mark US Patent, 21-3/4
Vintage 1940, Drink Pepsi Tin Sign, Keystone Cops, Trade Mark US Patent, 21-3/4. 1940 "Drink Pepsi" Lithograph Tin Sign.
There is some rust as expected, a bent crinkled corner, surface scratches and overall general wear but the colors are very good. On the lower right is is stamped the date 1940. This measures 5-1/4" x 21-3/4". Unfortunately the price was too high for Pepsi-Cola, so they opted to create two loveable characters - Pepsi and Pete, the Pepsi-Cola Cops! The inspiration for Pepsi and Pete was the ever-popular Keystone Cops from the silent movie era.
The premise of Pepsi and Pete was that they would always insure that every bottle of Pepsi-Cola contained 12 full ounces, while maintaining the pure quality of Pepsi-Cola. Pepsi and Pete were used from 1939 through 1951.
They appeared in numerous magazine advertisements, and had a weekly appearance in the Sunday funnies. Besides being used on cardboard and paper signs, they were also used on metal signs, promotional glasses, paper cups, napkins, and bottle toppers. In the early 1940's, Pepsi and Pete were so popular that Pepsi-Cola hired actors to dress up as Pepsi and Pete and make personal appearances.
Because various artist drew Pepsi and Pete over the years, they had a tendency to interchange their names. No one can really say which one is Pepsi and which one is Pete. Pepsi-Cola, the drink and the name, was invented in 1898 but was not trademarked until 1903.The logo was changed from an elaborate script to the modern block letters in 1963. Several different logos have been used. Until 1951, the words Pepsi and Cola were separated by 2 dashes.
These bottles are called double dash. In 1951 the modern logo with a single hyphen was introduced. Loft Candy Company bought Pepsi-Cola in 1939. Be sure to visit our Auctions and Store. Get Images that Make Supersized Seem Small. Auctiva's Listing Templates improve your auctions in minutes. Attention Sellers - Get Templates Image Hosting, Scheduling at Auctiva. The item "Vintage 1940, Drink Pepsi Tin Sign, Keystone Cops, Trade Mark US Patent, 21-3/4" is in sale since Sunday, March 05, 2017.This item is in the category "Collectibles\Metalware\Tin". The seller is "warmbreeze" and is located in Spring, Texas. This item can be shipped to United States.
- Country/Region of Manufacture: United States