Hard to find, vintage original 1920s Howdy Orange soda sign made of thin tin metal. Coloring is bright, consistent and unfaded, and all lettering is sharp with no missing paint or significant scratches in front. There is no corrosion on either side of the sign. From the back side it shows some light bends, scratches and small scuff marks that have accrued over the past century which are scarcely noticeable from the front due to the bright coloring and excellent intact condition of the paint.
There is a single small mounting hole in each upper corner. This is an embossed sign measuring 19 ¼W x 9 1/8H, orange with black & white in front, and light avocado green in back. It is marked Made in U. A in small block print along the lower left corner and Julian Maas Co, St Louis MO in lower right corner. This particular sign has since been widely reproduced in various smaller sizes with grommeted attachment holes, but is a very rare find in the original form.This vintage sign was distributed to stores, eating establishments and dealers carrying Howdy Orange soda, emphasizing their Its Good for You slogan. The formula for Howdy Orange was invented by Charles Leiper Grigg, a salesman for a St Louis manufacturing company who then left in 1920 to start a company called Howdy Co to produce and market the new drink.
The company grew quickly and added 7-Up to their line-up after Grigg invented that formula in 1929. By 1936 the company was renamed 7-Up and Grigg passed away in 1940.This sign will be packed with great care, reinforced to protect against bending, and sent fully insured with tracking. The item "Vintage 1920s Howdy Orange Drink 19 Tin Sign" is in sale since Friday, November 9, 2018. This item is in the category "Collectibles\Advertising\Soda\Merchandise & Memorabilia\Signs". The seller is "earlygrey" and is located in Seattle, Washington. This item can be shipped to United States.